Prepared by Amanda Gribbin
Solving the Lockbox Issue: Research Summary
Purpose of Research
To determine the cost of entering the lockbox and showing-access technology market as a main competitor, and to identify
how to stand out by combining services, software, and hardware into a unified solution for real estate agents and prope
rty managers.
Current Lockbox Tools
- Supra eKey
Cost: ~$106–116/box + $15–25/mo per user. MLS integrated. - SentriLock (NAR-owned)
Cost: ~$145/box + ~$137.80/year per user. High security. - CodeBox
Cost: ~$65–75/box. No recurring fees. Best for PMs. - Traditional Lockboxes
Cost: ~$15–40 one-time. No tracking or automation.
Alternative Options - Smart Keypad Locks: $100–250 per lock, WiFi/Bluetooth required.
- Remote Access Apps: $120–300 depending on system.
Scheduling & Showing Software - ShowingTime: MLS-linked. $15–50/month.
- Tenant Turner: 24/7 service. ~$59+/month.
- Lethub: AI automation. ~$49–99/month.
Opportunities to Stand Out - Bundle hardware, software, and scheduling in one system.
- Offer tiered pricing for agents vs property managers.
- Add live support or AI automation for convenience.
Projected Costs & Mock Pricing Model
■ Estimated Startup Costs
- Hardware Design & Manufacturing: $15,000–$50,000 (initial mold, 500–1000 units)
- App & Dashboard Development: $25,000–$100,000
- API Integration (e.g., ShowingTime): $10,000–$30,000
- Hosting & Cloud Infrastructure: $500–$2,000/month
- Customer Support Team Setup: $3,000+/mo (if in-house or outsourced)
■ Suggested Retail Pricing (Bundle Model) - Lockbox Unit Cost (Smart, App-Linked): $90–$110 wholesale
- Monthly App/Software Access: $9.99 (Basic) / $19.99 (Pro)
- Team Dashboard Add-On: $10–25/month
- PM Package (5 Boxes + Dashboard): $449 + $39/mo service
■ Strategy Notes - Target hybrid users: real estate agents & PMs.
- Position as the all-in-one platform for showing automation.
- Upsell: integration services, team analytics, branded apps.